Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences. Inbound Marketing, also known as 'permission marketing' or 'content marketing,' is the newest marketing strategy that has arisen with the growth of the internet and social media. Studying Marketing I at Technische Hochschule Köln? On December 1st, Jun.-Prof. Dr. Monika Imschloß has been appointed W2/W3 Professor of Marketing at Leuphana University Lüneburg. Marketing kann in insgesamt 77 Städten studiert werden, u.a. A sound knowledge of marketing concepts and methods is crucial for economics students and an indispensable part of any good manager's toolset. This ensures that the programmes reflect the real world and that they thus combine the practice and the theory, whilst also promoting knowledge-sharing between companies and you, the student. So, with us, you can invest in an excellent education - and your future - without paying a fortune. Click here to get to the Marketing Area Report 2019, Faculty of Management, Economics and Social Sciences, "ZMM" (Center for Brand Management and Marketing), Wirtschafts- und Sozialwissenschaftliche Fakultät, Mathematisch-Naturwissenschaftliche Fakultät. Marketing professionals tend to have a wide variety of job duties. The documents will only be checked if the fee has been paid. Welcome to Studium Sofia. Becker, Maren, Nico Wiegand, and Werner J. Reinartz (2019), “Does It Pay to Be Real? 1. Without waiting time and NC in Sofia or Varna study Study in the English language. Sign in Register; Marketing (01124) University; Universität zu Köln; Marketing; Documents Group New feature; Followers . Medienwirtschaft in einem multidisziplinären Studium - zur Erlangung einer breiten Medien-, Marketing- und Führungskompetenz. The M.Sc. Unten stehende 16 Marketing Master Studiengänge werden in Köln angeboten: Master Marketing (Fachrichtung) | Marketing bezeichnet einerseits, im Sinne der Absatzwirtschaft, jenen Bereich eines Unternehmens, dessen Aufgabe die Vermarktung der Produkte oder … Potential Negative Consequences of Ad Volume and Timing,” Journal of Marketing Research, 56 (1), 57–75. We would like to show you a description here but the site won’t allow us. Local NC (Special selection) Rechtspsychologie [Legal Psychology] Graduate program / Single Subject: Local NC (Special selection) Postgraduate Master‘s degree (fee required) leading to the academic degree “Master of Science”. We offer a wide training programme in Cologne, with scientific methods and practical relevance combined troughout. Within the selection process each applicant receives an individual score that consists of the following criteria: The above criteria are used to determine a score for each candidate. 3 Pages: 12 year: 2014/2015. Date Rating. Kumar, V., and Werner Reinartz (2016), “Creating Enduring Customer Value,” Journal of Marketing, 80 (6), 36–68. January 2017, changed: 19. Als familiengerechte Hochschule sorgt die KatHO NRW für Rahmenbedingungen, in denen Kindererziehung und Pflege von Angehörigen mit Studium und Beruf zu vereinbaren sind. DeutschDeutschEnglish. Media and Marketing Management (B.A.) The close collaboration between the departments involved in this major concentrates on teaching and research that are both empirical and international in their outlook. We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. As the University of Cologne is state-funded, there are no tuition fees, just biannual "semester contribution" of slightly more than 250 euros. Edeling, Alexander, and Alexander Himme (2018), “When Does Market Share Matter? Study Baccalaureate / Bachelor of Media and Marketing Management in Köln - Germany in German for 6 semesters at Rhine Fachhochschule of Cologne On StuDocu you find all the study guides, past exams and lecture notes for this course. Medicine Dentistry Veterinary Medicine. seminars or practical courses) are creditable. Current changes with regard to the Corona Pandemic are summarised here. So bieten alle Abteilungen Möglichkeiten an, die ein Studium mit Familienaufgaben erleichtern können. Applicants with a degree of a German university (Bachelor or equivalent, graded 2.5 or better) complete the application form for the Master of Science in Biological Sciences.At least 80% of the maximum Bachelor (or equivalent) credits need to be certified as of the application deadline.. 2. Lecture notes. Many of the visiting lecturers are professionals and managers who bring important industry experience to the programmes, resulting in sector-specific, up-to-date programme content for our students. Without waiting time and NC in Sofia or Varna study Study in the English language. Please note the specifications on the allocation of courses to the subject areas. New Empirical Generalizations from a Meta-Analysis of the Market Share-Performance Relationship,” Journal of Marketing, 82 (3), 1–24. Authenticated documents required for the Master's online application portal by the WiSo Faculty: If you are interested in the Double Master's Programme in Business Administration, please check the additional application documents. Dann empfiehlt Dir die Rheinische Fachhochschule Köln ihren 6-semestrigen Bachelor Studiengang Media and Marketing Management (B.A.). The teaching at our Faculty has benefited from many years of experience in working with companies and visiting lecturers from different professional fields. University; Technische Hochschule Köln; Marketing I; Add to My Courses. Sign in Register; Marketing I. Faculty Fischer, Marc, Hyun S. Shin, and Dominique M. Hanssens (2016), “Brand Performance Volatility from Marketing Spending,” Management Science, 62 (1), 197–215. TOP 10 BESTBEZAHLTE JOBS - Das sind die bestbezahlten Berufe mit Ausbildung & Studium - Duration: 11:40. Edeling, Alexander, and Marc Fischer (2016), “Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis,” Journal of Marketing Research, 53 (4), 515–534. Campus: Cologne. Note: please use tab key to jump to the menu items. study program in Cologne will provide you with expertise in the digital change processes within companies and organizations. Alle 15 Marketing Bachelor-Studiengänge, die in Köln angeboten werden im Überblick. Welcome to Studium Sofia. Beratungsangebote, Berücksichtigung in den jeweiligen Studien- und Prüfungsordnungen, … Stäbler, Samuel, and Marc Fischer (2020), “When Does Corporate Social Irresponsibility Become News? Registration period will be open from January 11 - 19, 2021, 12:00 pm, Registration period is open from January 11 - 19, 2021, 12:00 pm, Inspection of the exam results of the course "Pricing" (exam dates: December 5, 2019 and February 18, 2020), Inspection of the exam results of the course "Introduction into Marketing" (exam dates: December 7, 2019 and June, 2, 2020), Inspection of the exam results of the course "Sustainability in Marketing and Consumer Behavior" (exam dates May, 19, 2020, and September, 29, 2020), Inspection of the exam results of the course “Brand Management” (exam dates: May 27, 2020 and September 23, 2020). Vorlesungsmitschriften, Vorlesung - - Grundlagen Marketing. Diese Seite auf Deutsch ansehen. You start with the certificate from the last school you graduated from (which entitles you to begin university studies in your home country) and continue up to the current state of progress in your university studies. Sport Management is a highly research oriented degree program emphasizing an international perspective. The skills acquired in the Marketing degree programme prepare you as a graduate for future management tasks and leadership positions in manufacturing and trading companies in the field of marketing and sales. Studying 01124 Marketing at Universität zu Köln? Marketing degrees teach students to promote and sell products or services to target customers. We look forward to receiving your application! The English-language Digital Management (M.A.) International Business (Bachelor's program) Our Bachelor's program in International Business prepares students to meet global challenges. Es besteht ebenfalls die Möglichkeit, mit einem Meister Abschluss, einer Qualifikation als Staatlich geprüfter Techniker oder Betriebswirt eine Zusage von den Hochschulen zu erhalten. Reinartz, Werner J. Where to study Marketing Management? Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences. Bruno, Hernán A., Javier Cebollada, and Pradeep K. Chintagunta (2018), “Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior,” Marketing Science, 37 (4), 631–648. In traditional outbound marketing, a company solicits buyers for its products or services through aggressive ('hard') sales and advertising. Top marketeers learn how to conduct thorough market research and identify new trends or ideas that grow sales or enhance product distribution. Please click on the picture above to get detailed information about the admission procedure, admission deadlines and required documents! Lectures with exercises (4+2 hpw / 9 cp) and/or courses with a different structure (e.g. Medical education in Bulgaria 2018 / 2019. Das Studium kombiniert dabei medien- und marketingspezifische Fächer wie Mediendesign oder Medienproduktion mit klassischen betriebswirtschaftlichen Modulen wie Supply Chain Management oder Rechnungswesen. We offer a wide training programme in Cologne, with scientific methods and practical relevance combined troughout. Therefore the objectives are to establish a sound expertise based on current research problems and to develop a scientific basis for decision-making in international sport management. Centrally located in the MediaPark, our Cologne campus offers a cosmopolitan atmosphere where you’ll study alongside a large contingent of international students. Created: 11. We wish her all the best and much success in her new position. As a student of the WiSo Faculty, you gain from an approach that is based on theory and methods, combining both research and teaching with practical elements. Main Navigation. For bachelor students, the Marketing Area offers the following courses: Base Module Marketing; Major Marketing; Major Trade Fair Management; Bachelor Seminars; Further information about the bachelor degree program at the Faculty of Management, Economics, and Social Sciences at the University of Cologne is provides by the Wiso Student Service. The specific admission criteria governing the designated course of study (including the overall grade) must already have been fulfilled on the basis of the exam results available at the time of application. Business Administration widens your knowledge gained in your bachelor studies, giving you advanced and makes you an expertise in you chosen field respective area. Students who did not obtain their bachelor’s degree in Germany have to apply additionally via uni-assist. Please Note. Segment-Specific Online and Offline Effects of Banner Advertisements,” Journal of Marketing Research, 54 (6), 901–913. Please Note. Furthermore, you have to hand in all documents in original language and additionally in sworn translation either in German or in English language. Welcome to Studium Sofia. Research Methods; Research Colloquium; Master‘s Thesis; Study plan. This major of the MSc Business Administration covers the methods and tools used in business management to market products and services. The M.Sc. Welcome to the Marketing Area We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. 12. Um Dein Marketing Management Studium aufnehmen zu können, benötigst Du das Abitur, die Fachgebundene Hochschulreife oder die Fachhochschulreife.
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